Blendcrafters is a London-based eCRM services partner combining CRM strategy, customer journey mapping, creative development, marketing technology, data and AI for global brands.
Blendcrafters sits where human-centred design, CRM services, marketing technology, data management and creative development meet.
We are consultants, developers, designers and CRM specialists operating from London. We work with global brand teams as an embedded partner: shaping the strategy, building the touchpoints, managing the platform detail, and keeping the delivery rhythm moving.
Whether the brief is a bespoke customer journey, a data-led eCRM programme, or a full CRM transformation, we bring the same rigour, optimisation mindset, and care to the work.
Strategy, customer journey mapping, marketing technology, creative development, analytics, optimisation and consultancy, joined into one accountable delivery system.
We look at the full customer picture, visualise the journey, then co-design the CRM programme around audience states, value exchange, consent, timing and measurable next steps.
We define long-term CRM strategy, transformation roadmaps and operating models that put customer experience and data at the heart of the organisation without losing commercial pace.
We audit customer touchpoints and marketing technologies, define gaps and missed opportunities, then integrate CRM data across channels so teams can use the full value of their customer data.
Our design and development teams create CRM touchpoints, email systems, landing pages and campaign assets with a deep understanding of data-driven marketing technologies.
We track and report performance across digital marketing activity, then use cross-platform analytics, custom dashboards and testing plans to improve the next decision.
For birthday journeys, lead with the customer moment rather than the discount. Use the first name only when confidence is high, keep the subject line warm and simple, and make the offer feel like a private gesture from the brand. Send the primary email 5-7 days before the birthday, then a short reminder if the reward is unclaimed.
Segment by loyalty value and consent depth. High-value members should see richer creative, early access, or experiential rewards; newer members need a clear benefit and a very low-friction redemption path. Track claim rate, redemption rate, incremental revenue, unsubscribes, and post-birthday engagement so the journey improves every month.
Blendcrafters supports big decisions and everyday delivery with consultancy, data management, platform management, AI workflows, reporting and managed marketing operations at all scales.
We integrate with your team, understand the existing CRM ecosystem, and keep strategy connected to delivery, approval, reporting and optimisation.
Designers, developers, CRM consultants and data specialists work together so each touchpoint is useful, measurable and brand-correct.
From customer journey design to creative development, platform management and analytics, we keep every stage properly governed.
Blendcrafters starts with a simple idea: customer experience, data and marketing technology should be designed together, then delivered with the care of a specialist studio.
Large network agencies can be slow to move. Platform vendors give you tools but rarely take responsibility for the customer experience. Blendcrafters brings CRM strategy, creative development, data management, platform management and analytics together in a senior team built for sustainable digital growth.
A consulting-grade operating model for taking eCRM work from business need to live campaign: structured briefing, solution mapping, customer journey design, creative production, platform management, analytics and continuous optimisation.
Every stage is documented, accountable, and designed to work inside your existing CRM ecosystem.
We convert loose requirements into a governed CRM brief: objectives, audiences, markets, data needs, assets, owners, risks, dependencies, and sign-off paths are all captured before production begins.
We hire strategists, designers, developers, and CRM specialists who want to do genuinely great work for ambitious brands. If that's you, we'd like to hear from you.
Own the operating layer between CRM strategy and live campaign delivery. You will translate briefs into journeys, segments, rules, QA checks, deployment plans, and performance readouts for ambitious brand teams.
Lifecycle journey setup, audience logic, campaign calendars, consent-aware execution, stakeholder notes, and post-launch optimisation actions.
You know CRM platforms, care about data accuracy, can spot operational risk early, and enjoy turning messy briefs into clear delivery systems.
Build polished, resilient CRM emails and modular campaign systems that survive real inboxes. This is a senior production role for someone who treats rendering, accessibility, and QA as craft.
Responsive email builds, component libraries, dynamic content logic, inbox QA, platform handoff, and fast fixes when campaigns need precision under pressure.
You understand the strange physics of email HTML, can debug rendering issues calmly, and can keep brand design intact across clients and devices.
Run CRM delivery from brief to launch with the sharpness of a consultancy and the taste level of a studio. You will protect timelines, quality, context, and client confidence.
Project plans, client rhythm, approval routes, dependencies, QA gates, delivery notes, risk tracking, launch readiness, and post-project learning loops.
You are commercially calm, detail-led, decisive with ambiguity, and able to keep strategists, designers, developers, and client teams moving together.
Design CRM interfaces, journeys, email systems, landing pages, and operational tools that feel useful, premium, and conversion-aware without becoming generic performance marketing.
User journeys, wireframes, UI systems, campaign design, product-like CRM flows, prototypes, feedback cycles, and final design files ready for build.
You can move between brand expression and functional UX, understand digital behaviour, and design with enough discipline for repeated CRM operations.
Bridge modern application development and enterprise marketing technologies, building React tools, writing SQL, and crafting pixel-perfect HTML email and CloudPage experiences for global brands.
Internal tools, client-facing dashboards, CloudPages, responsive email templates, SQL segmentation logic, QA discipline, and clear technical documentation.
You have strong React, JavaScript, HTML/CSS, and SQL fundamentals, plus the adaptability to learn Salesforce Marketing Cloud, AMPScript, SSJS, and the production constraints of email rendering.
